Tag: wtf

WTF Certified Events a Return to Pre-New 52?

An interesting conversation popped up the other day in the store about the possibility of DC’s WTF Certified events being a precursor to the publisher returning to the pre-New 52 continuity. In the discussion, the suggestion came up about DC’s WTF Certified events actually being caused by rips in the fabric of space and time in the reality of the New 52, or that the events will cause rips in the reality of the superheroes. If this assumption is true, we would have to assume that publisher is using WTF Certified moments to prepare us to return to the pre-New 52 continuity.

DC's WTF

DC’s WTF

Goals of the New 52

Do you know what the goals of the New 52 were? The stated goal was to bring the characters into an environment which gave a better reflection of the modern day in our world. The characters were given particular changes to fit into the modern world. At the same time, the secret goals of the New 52 and the WTF Certified events would be to take market share away from competitors and to make the company money.

The New 52 Feeling

When you picked up the first issue of one of the New 52 titles, I am sure you felt a little nervous that you might be wasting you money on a temporary title – but I would wager (with someone else’s money) that you had the feeling of being there when it all began. In your hands was the first part of a story which people might talk about for years. This is important for comic book publishers since they know we like to be the first ones in the know or the ones which have been around since the start.

Why Does This Matter?

You might wonder how the goals of the New 52 and the feelings tie in with WTF Certified events. I don’t see DC wanting to get away from the New 52. To steal a statement from DC’s opposition – the New 52 is DC’s NOW. DC does not want readers to thing the New 52 was just a passing fancy or be disappointed with the feelings they got in late 2011. They know we hold grudges for a long time and would never forgive them if the WTF Certified events led back to the pre-New 52 continuity for the DC Universe. How would you feel if you had thought you were there at the beginning and the feeling was nothing more than a 16 month tease?

How It Might Play Out

I would not be surprised if we came to a point in which the old continuity and the New 52 continuity crossed. The characters would have to make a decision about which path to continue on. In this case, the fans would need to have the final say because if the storylines went back to where they were in the pre-New 52 days, many readers would be lost. I always considered myself a Marvelite, but jumped on with reading certain New 52 titles and am happy with how they are developing. The New 52 has been strong enough to convert someone whose only cares about DC were Batman, the Phantom Stranger, and some of the horror titles. I am sure there are more fans out there like me.

WFT Certified Events Might Lead…But

If the WTF Certified events are leading to a pre-New 52 continuity, DC might have a slight jump in sales as everything is refigured. In the end, though, DC would be the ultimate loser as disappointed fans looked elsewhere for entertainment. Sometimes the fans aren’t always the ultimate loser since there is enough out on the market for us to read other than DC.

DC’s WTF: Concerns About a Dismal Tomorrow

DC’s WTF is sure to be one of the major talking points over the next few months in comic book stores across the country and is sure to bring the company at least a slight uptick in market share. There are aspects of DC’s WTF which concern me and fear for negative potentials for the comic book industry over the next year.

DC's WTF

DC’s WTF

Importance of Change

The New 52 and Marvel NOW have proven how a massive revamp of a comic book universe can cause a major shift in the industry. We could argue, though, about how crossover events such as Civil War and Death of the Family can also cause for a major shift in the market without having to change or reboot nearly every title at a company. Occasionally, the comic book companies need to shake things up a little bit in order to keep the product fresh and reassert themselves into the market. How much, though, is too much?

Macro vs. Micro Crossovers

I am not personally a fan of having a major crossover event every single year. I am of the belief that if Marvel continues to have one “universe changing” event after another, fans will eventually become burned out by having to purchase massive amount of titles ever six months. Just as we were winding down from the Chaos War, we were hit with Fear Itself. When we were winding down from Fear Itself, we were hit with AvX which turned into Marvel NOW. Too much action within a short amount of time.

DC, on the other hand, had been playing the cards correctly by having smaller crossover events since the dawn of the New 52. While Death of the Family has major impacts on the members of The Family, the event is leaving Superman and Green Lantern titles alone for their own definitive crossover stories. Don’t worry, I have not forgotten about DC’sWTF.

Change for the Sake of Change

On the surface, DC’s WTF appears as change for the sake of change. Soon after Gail Simone was ousted from DC, word made rounds about DC execs making statements about more major changes coming soon and about shakeups on the surface of DC and in the background. The goal is apparently to take as much market share back from Marvel as possible. I see the idea of having major shakeups a way to infuse a company stronger into the market as flawed as they are only temporary fixes to companies which pay closer attention to market share than what fans actually ask for (more on this in a moment).

The Near Future

If DC’s WTF does well, Marvel will have to respond with another shakeup as soon as possible (Marvel NOWer?). The two will be stuck in an odd chess match of back-and-forthing which could alienate fans who had been away from comics for even a short time as they try to figure out what in the hell is going on with their favorite characters.

Worst Case Scenario

The worst case I could foresee is that DC’s WTF starts a chain reaction where Marvel and DC can’t even keep up with their own “universe changing” events and begin having crossovers within crossovers. How many issues of Chaos Infinity Secret Initiative War would you want to buy? In the worst case – fans will burn out.

Best Case Scenario

In the best case, DC’s WTF will make both DC and Marvel open their eyes to how the smaller publishing companies are upticking their own market shares. Many of the smaller companies know comic book fans want solid stories with characters they can relate to in some way. A little changeup here and there to keep things fresh is one thing. When you leave the fans who have missed one or two issues out to dry, we should all ask WTF?