The clock is ticking until we have the release of “Iron Man 3,” and fans are foaming at the mouth as they wait. There is a concern which sticks out in my mind which I will not be able to shake until about a week after the initial box office results come back for the movie. I keep thinking the mass media is going to make the movie appear as an underachiever.
Iron Man 3
Trusted Friends
I have worked in the mass media before and can tell you from experience that most people who report the news have no clue about what they are reporting on or about an industry such as the comic book industry. Sure, they report facts and figures eloquently, but it is typically not the job of a reporter to interpret data. There is nothing wrong with reporters as they do their job of reporting and they will report the numbers from “Iron Man 3” when they come out. It is just when they attempt to comment on what they report that the issue will present itself.
Here Comes the Issue
The issue will come in the lines they state after reporting the “Iron Man 3” numbers. I would be willing to wager (with someone else’s money) that after reading the opening totals from “Iron Man 3” that reporters or anchors will point out how “The Avengers” made over $1 billion worldwide. In many cases, someone will offer a color comment about how “Iron Man 3” did not perform nearly as well as “The Avengers” and that the comic book movie market might be sliding down.
Not My Job
Remember, it is not the reporter’s job to interpret the news, just report it. The problem will be with the sheep who watch the news and believe everything they hear coming out of a reporter’s mouthes without thinking. Marvel is not expecting “Iron Man 3” to bring in “The Avengers” numbers because “The Avengers” was a conglomeration movie which teamed up some of Marvel’s biggest names. The average reporter does not realize comparing “Iron Man 3” to “The Avengers” will be like apples and oranges. Prepare yourself for stupidity.
