Do we have overly-zealous expectations of the Marvel’s Agents of S.H.I.E.L.D. premiere? What happens if the Marvel’s Agents of S.H.I.E.L.D. premiere is a flop? What is the worst case scenario?
Is Marvel’s Agents of S.H.I.E.L.D. a good enough representation?
Marvel is Weakened if Marvel’s Agents of S.H.I.E.L.D. Premiere Flops
First off, Marvel, as a brand, would be weakened. Instead of looking at Marvel as the overall leader in the industry (due to typical market share numbers, box office returns, marketing dollars, etc.), the markets involved will have to reevaluate the company. Questions would be asked about the strength of the company and the feasibility of it being able to drag itself up from a defeat.
Comic Book-Based TV Market
The strength of the comic book-based TV market would also come into question. While I do not see an failure during the Marvel’s Agents of S.H.I.E.L.D. premiere as directly impacting established shows such as The Walking Dead and Arrow, it would have an impact on shows which might come out in the future as network execs assume the market has dried up or their time has passed.
Weaken Next Marvel Movies Phases
If the Marvel’s Agents of S.H.I.E.L.D. premiere is a flop, I can see it weakening the next few phases of Marvel movies. Every upcoming movie coverage would hint at how the TV series did not go as planned and be pointed to as a sign of weakness in the market. Signs of weakness will push off investors and potential advertisers.
As of this writing (Monday before Marvel’s Agents of S.H.I.E.L.D. premiere), I do not foresee the premiere being a flop, but anything can happen. I know some people in the media have seen the premiere already and not commented about anything but how good it is. You never know, though, how the viewing public will accept something until it is accepted. We will have to wait until tomorrow night to see.
